PROMOTING THE REPUTATION OF THE UK’S BISCUIT AND SNACKING SECTOR

Welcome to The British Biscuit Advisory Board (BBAB) – the nation’s first port of call for biscuit related issues, discussion and education. The BBAB act as a bridge between you, the public, and the Government to promote the reputation of the biscuit and snacking sector, making the whole process safer and more enjoyable for everyone.

We love biscuits, who doesn’t? But there is often a hidden danger, be it in the consumption, storage or other, which makes the seemingly harmless pastime of eating biscuits a much more complex affair. Please don’t think of this the BBAB as the biscuit big brother, think of us more as your favourite aunt who’s offering you a biscuit but asks you to be careful.